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Marketing Society announces new leadership and regional expansion – Campaign Middle East

The Marketing Society has announced its new local leadership team following the expansion to Abu Dhabi, a milestone that will significantly contribute to the Company’s growth in the UAE and globally from 2023 onwards. beyond, she says.

The new management team has a wealth of experience and has been trained to propel the Company’s growth potential and opportunities, strengthen the marcomms industry in the region and continue to offer an unrivaled support network for class-leading marketing professionals. world.

The Marketing Society Leadership Team:

Khalid Ismail, the current President of Dubai will assume the newly formed role of President of the United Arab Emirates leading the communities of Dubai and Abu Dhabi. Ismail has been President of the Marketing Society since 2018 and has been the driving force behind the growth of the society which now has over 200 members and has significantly supported and led the society over the past two difficult years.

Amina Taher, Vice President Marketing, Brand & Sponsorships at Etihad Airways has taken over the chairmanship of Abu Dhabi, leading the community which will officially launch in March 2022. The Company has already hosted events as part of its soft launch in the capital with Ellie Norman, Marketing & Communications Director of Formula 1 and confirmed ADNOC as its founding partner.

Taher brings with her over 15 years of branding and marketing experience both internationally and in the UAE. Taher has spent the past eight years working in the aviation industry, serving on the board of the Middle East Public Relations Association (MEPRA) and as an independent director of DXB Entertainments PJSC.

Mohammad Ishmael, a former senior vice president of marketing at Visa, will succeed Khaled as president of Dubai, leading the hub and focusing on accelerating the company’s marketing leadership agenda. He will be assisted by two vice-presidents, Mike Fairburn, Managing Director of Sony Music Entertainment Middle East and Trixie Loh Mirmand, Executive Vice President, Dubai World Trade Centre.

Ismaeel brings with him over 16 years of experience in the financial and banking sector, as well as over 10 years of experience in the FMCG sector. Originally from Riyadh in Saudi Arabia, Mohammed was educated in the UK and graduated in economic and political geography from the University of London.

Sophie Devonshire, CEO, The Marketing Society comments on the new team following the company’s expansion into Abu Dhabi; “This new leadership team represents a significant aspect of a very important expansion plan for The Marketing Society globally. Khaled has been an inspiring and effective President of the Marketing Society for the past three years, and is now supported by these two brilliant leaders. With Mohammed leading our Dubai community and Amina leading our new network in Abu Dhabi, we have a phenomenal team in the GCC. We know the impact brilliant leaders can have on businesses and we have two of the best in the region driving the Company forward in these two important cities.”

Khalid Ismail noted: “It has been an absolute honor to serve as the company’s President in Dubai for the past three years and I am delighted to take on this new role as President of the United Arab Emirates, working closely with two outstanding leaders in Mohammed and Amina to stimulate our growth. In the region. Both have been such important additions to the Board over the past year and I have no doubt that they will lead both hubs and deliver more value to members than ever before.”

Current board members of The Marketing Society UAE include:

  • Khaled Ismail, President of the United Arab Emirates
  • Amina Taher, President of Abu Dhabi, The Marketing Society and Vice President of Brand, Marketing and Sponsorships, Etihad Aviation Group
  • Mohammed Ismaeel, President of Dubai
  • Trixie LohMirmand, Vice President of Dubai – Executive Vice President, Dubai World Trade Center
  • Mike Fairburn, Vice President – General Manager, Sony Music Entertainment Middle East
  • Peter DeBenedictis – CMO – Middle East and Africa, Microsoft
  • Kamal Dimachkie, former Deputy CEO of Publicis Communications
  • Rachel Dunn – Director of Middle East and Africa Communications, Microsoft
  • Sally Edwards – Senior Advisor, Festivals and Events at Dubai Tourism
  • Maria Gedeon – Customer and Marketing Director, Chalhoub Group
  • Asmaa Quorrich – Senior Vice President Marketing, Global, Jumeirah Group

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